Activision CEO Says Games Could Eclipse Film and TV

September 4, 2009 by Andy Giff  

Bobby Kotick, CEO of Activision

Bobby Kotick, CEO of Activision

Bobby Kotick from Activision has come out with another characteristically bold statement. This time he has said that the games industry has the potential to “eclipse” the Film and TV industries.
Kotick believes that this could become a reality within the next five years when the next generation of hardware lets developers master facial textures and animations providing realism almost level with that of…reality? Definitely the kind of quote you would expect to hear from the head of a massive multi-billion dollar game publishing corporation. However, as usual with these things he does have a point. Games such as Halo 3 and GTA IV have sold in huge numbers and have gotten quite a lot of coverage from mainstream media, though I don’t see games becoming bigger than X-Factor any time soon.

Still, it’s certainly an exciting prospect for any gaming fan that would prefer to be playing Mass Effect 3 or Fable 4 with amazing visuals and dialogue than the latest predictable plot-twist in Eastenders…


One Comment on "Activision CEO Says Games Could Eclipse Film and TV"

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