Halo Reach Beta Will Sell ODST

September 19, 2009 by Andy Giff  

A key to the Halo Reach Beta will come packed in with Halo 3 ODST which release next week

A key to the Halo Reach Beta will come packed in with Halo 3 ODST which is released next week

According to Stephen McGill, Head of Entertainment at Xbox, the Halo Reach beta will be a big selling feature for ODST. He believes that it will exceed the success of the Halo 3 multiplayer beta being packed in with Crackdown, which I know was a big selling point for me personally.

This is what he said:

“The only way to access this beta will be through the Halo 3: ODST disc, so we feel there’s another extremely compelling reason for both fans and newcomers to the franchise to experience Halo 3: ODST,” he said.

“We saw the success of this mechanic with the Halo 3 multiplayer beta that came on the Crackdown game disc and the continued sales momentum and excitement generated around that title throughout its lifecycle, and we fully expect Halo 3: ODST to exceed that achievement.

“It’s a great way to extend the shelf life of the title at retail, and allows us to deliver some cool and creative sustained marketing activity around the game throughout 2010.”

Personally I believe that most people that will be interested in Reach will also be interested in ODST, so I don’t think it will have quite the same impact as the Halo 3 Beta. Only time will tell…

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