Sony Trademarks ‘Playstation Arc’ In Japan

March 2, 2010 by Thomas Mulrooney  

The wand like motion control device that Sony revealed at E3 last June is yet to be given a proper name (other than “Sony Motion Controller” anyway), but a trademark filing and previous reports have put us one step closer to finding out just what Sony intends to call its new controller.

Siliconera noticed that Sony has previously filed a trademark for the name “Playstation Arc” in Japan. While companies seem to file trademarks for random names all the time this one is particularly intriguing because VG247 said earlier this year that an anonymous source had told them “Arc” would indeed be the final name.  The domain PlaystationArc.com has also been registered by Sony, whilst THQ’s CEO has referred to the device as “Arc” a number of times.

If we put everything together then it may seem fairly obvious that the device will be called “Arc” when it is released later this year. Of course, we could all be wrong and Sony may just be registering the name for another idea they have in the pipeline. In the end I guess the only thing we can say is to place your bets now and hope that all the evidence is correct.

GDC is coming up next week, so hopefully we’ll find out more details then.

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